Statement of intent

Introduction [approximately 50 words]

• Artist and song selected for your music video

• One sentence summary of what your video will involve

• One sentence summary of how your video will highlight a way to improve the community

Media Language [approximately 100 words]

• Camerawork: pick out two or three shots you will use and what meanings these will

communicate to your audience.

• Mise-en-scene: What aspects of mise-en-scene will you use to communicate narrative, music

genre or other meanings for your audience? How will you communicate the community

element of the brief?

• Editing: what editing style will you use and what effect will this have on the audience?

• Sound: how will you include both diegetic and non-diegetic sound in your music video?

Media Representations [approximately 100 words]

• What representations of people, places and groups will appear in your video? E.g. gender,

race/ethnicity/young people etc.

• How will you represent the community aspect of the brief?

• How will your music video reinforce or challenge stereotypes?

Media Audiences [approximately 100 words]

• Your target audience is specified in the brief: young adults. Expand on this audience:

demographic and psychographic details. What other bands/artists would your audience

enjoy? How will your music video target this specific audience?

• What audience pleasures will your production offer? Apply theory here too (e.g. Blumler

and Katz Uses & Gratifications theory, the 3 Vs)

For my media studies project, I  will be creating a magazine titled "The Autumn  Aura" that captures the warm, cosy, and uplifting spirit of the autumn season. The magazine will blend vibrant visuals with mindful, uplifting content that promotes positivity, self-reflection and mental well-being . It will use the comforting tones and connotation of autumn-such as change, warmth and renewal to inspire readers to slow down and appreciate balance and personal growth.