Television: His Dark Materials - Audience and Industry

 Audience

1) What audience do you think His Dark Materials is aimed at and why? Think about demographic and psychographic groups. You can revise Pyschographics here.

Demographic:

His Dark Materials targets a broad demographic, but primarily, it appeals to young adults and adults aged 16-40. The reason for this is that the story has complex themes—moral ambiguity, existential questions, and political intrigue—that resonate more with older teens and adults. However, because it's adapted from Philip Pullman’s YA trilogy, it also has strong appeal for younger audiences.

In terms of gender, the series is relatively gender-neutral in terms of appeal, though many fans cite strong female characters like Lyra and Mary Malone as particularly engaging.

The audience is likely to be from middle to upper-middle-class backgrounds, where access to high-quality drama or fantasy television is common, and there’s interest in stories that combine philosophical inquiry with immersive world-building. There may also be a leaning toward people who enjoy fantasy, science fiction, or literature-based adaptations.


2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.

Personal Identity: 

Personal Relationships: 

Diversion (Escapism): 


3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to explain your answer. 

4) How did fans react to Season 2 of His Dark Materials? What about critic reviews? You can find some possible answers for this in this BBC website article on the critical reception for His Dark Materials and watch the fan reaction video above.

5) What might be some of the preferred and oppositional readings for His Dark Materials? Why did some fans love it? Why have other people criticised it? 


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