BLACKPINK - How You Like That

 BLACKPINK - How You Like That: Blog tasks


Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?
Blink
2) What audience pleasures are offered by the music video for How You Like That?The target audience of a music video typically mirrors the fan base of the artist or band featured. Factors such as age, gender, interests, cultural background, and social class are considered when determining a music video's target audience.


3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? Powerful Solo Performances: Whether it's Lisa's fierce rap or Rosé's captivating vocals, fans of BLACKPINK love moments when each member shines individually. A close-up of Lisa in the middle of a rap sequence or a shot of Rosé singing a powerful high note would resonate deeply with fans who admire their unique talents. These moments allow the members to showcase their charisma and individuality, which is one of BLACKPINK's trademarks.Dramatic Group Shots: BLACKPINK fans love seeing the group together, especially in visually striking, dramatic scenes. A wide shot of the four members standing together in perfect synchronization, with their powerful presence and high-fashion styling, would grab fans' attention. These moments symbolize unity and strength, which are core themes of BLACKPINK’s identity as a group, representing not just the music but the sisterhood and power they embody.

4) How was the How You Like That music video marketed and promoted to the audience?
Teaser Clips: Prior to the release, YG Entertainment dropped multiple teaser clips and concept images on social media, each revealing different aspects of the music video and the song itself. The teasers were designed to build suspense and curiosity, offering quick glimpses of the powerful visuals, dramatic fashion, and high-energy choreography that fans would expect.Tracklist Reveal: Leading up to the release, a detailed tracklist was shared, and BLACKPINK's fans eagerly dissected the information. This gave fans a clear idea of the group’s comeback and created buzz about the title track.

5) 

Catchy Music and High-Quality Production

K-pop is known for its vibrant, catchy tunes that often blend multiple genres like pop, hip-hop, EDM, and R&B. The music itself is incredibly polished, with high production value, sharp vocals, and memorable choreography. The songs are designed to be immediately appealing, often with hooks that stay in your head. This accessibility and appeal are key in attracting listeners from various cultures.

2. Visually Stunning Performances

The focus on visuals in K-pop is unparalleled. The music videos are often colorful, cinematic, and feature intricate choreography. The performances themselves are highly synchronized, with an emphasis on sharp, energetic dance moves. This level of coordination and creativity in both visuals and choreography helps create a sense of excitement for fans.


Industry

1) How were BLACKPINK formed and what records have they broken?

2) What other successful artists have YG Entertainment created? You may need to Google this.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

5) How are UK-based music videos regulated and what types of content require warnings? 

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