Music Video: BLACKPINK - How You Like That

 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

  • Age: The majority of BLACKPINK's fanbase spans across a broad age range, but they tend to be younger, predominantly between the ages of 13-30. A large portion is teenagers and young adults.

  • Gender: While BLACKPINK has a significant global following among all genders, their audience is predominantly female. However, there is an increasing number of male fans, especially within K-pop culture.

  • Location: BLACKPINK has an extensive international fanbase. Though they originated in South Korea, their audience spans North America, Europe, Southeast Asia, Latin America, and increasingly in Africa and Middle Eastern countries.

    • 2) What audience pleasures are offered by the music video for How You Like That?

    3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?     A Close-Up of Lisa's Rap Verse,The Group's Synchronized Dance Break,Jennie's Iconic Fashion/Set Moment:

    4) How was the How You Like That music video marketed and promoted to the audience?t    hrough a multi-platform digital campaign, leveraging social media teasers (posters, concept photos), a reality show (24/365 with Blackpink) for fan connection, collaborations for broader reach, and platform-specific engagement like YouTube Premieres and Spotify playlists, all designed to build hype, showcase unique member visuals, and encourage fan participation (sharing, learning dances) for massive global impact and record-breaking success. 

    5) Why is K-pop a global phenomenon and what has helped it to become so popular?through its blend of catchy music, stunning visuals (choreography, fashion, MVs), intense idol training, and strategic use of social media/YouTube, creating dedicated global fandoms that drive massive engagement, transcending language barriers via subtitles and shared cultural experiences, making idols global brands and boosting South Korea's soft power. 

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