KISS FM Breakfast show CSP: blog tasks

 1) Read page 2. What is KISS FM's mission?KISS FM’s mission is to “uplift and amuse its listeners by curating the newest music and providing them with interesting information that speaks to their way of life.” It strives to remain influential and relevant in a constantly evolving media landscape


2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

  • Age range: 15–34Gender split: Approximately 60% female, 40% maleGeography: Predominantly urban, but 65% audience is now outside London


    • 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?     Live streaming through apps, website, Freeview, DAB, Rayo, and the Kiss Kube app
    4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

  • KISS Fresh: Focuses on new talents and freshest sounds in rap, hip‑hop, dancehall, and Afrobeats. Access it on DAB/DAB+, Rayo, playkiss.com, and social platforms KISSTORY: Plays old skool anthems from R&B, Dance, Garage, Hip Hop, with DJs like Marvin Humes. Access via DAB/DAB+, Rayo, playkiss.com, social, and live events/festivals

    • 5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

    6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.Live events and sponsorship activations, both online (like TikTok Lives) and IRL at Kiss events Mobile app features: exclusive content, catch-up, unique promos .
    7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

    8) How have audiences changed in terms of how they listen to music and radio since the 1960s?Music discovery has broadened: not just radio, but digital platforms, playlists, and influencer-led recommendations.

    9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?1967 Radio 1 Breakfast was live-only broadcast, with a solo DJ, scripted format, and static listener role.KISS Breakfast is multi-platform, with dual hosts offering live banter, user-generated content, trending music, digital interaction, and sponsor integrations (e.g. Channel 4, Costa)

    10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?Preferred reading: Fans appreciate the energy, relatability, humor, and interactive opportunities. The show reflects their lifestyle, music, and cultural interests, reinforcing identity and community.Industry

    1) When did KISS FM first launch and what type of station was it then? First launch: Began as a pirate station in 1985, switched to legal status in 1990 as a dance and black music specialist

    2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?     group includes radio (Kiss, Kisstory, Kiss Xtra, Magic, Planet Rock), magazines, digital media, TV streaming, and events. Recognisable brands: Kiss, Magic, Kerrang!, Planet Rock, Absolute Radio, etc.

    3) How does KISS FM make money? 

    • Advertising/sponsorship (on-air spots, live reads, brand deals)

    • Online/digital advertising (app, site, social media)

    • Event revenue (festivals, club nights, brand activations)

    • Merchandise sales and premium digital services.

    • Content partnerships and podcasts, plus occasional sponsored gifts or tech giveaways .


    4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

    5) How is KISS FM regulated and what can happen if they break the rules?

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