Gender representation in advertising: blog tasks

 1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.








2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.




3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. obsessed with cleaning, they would think that a women is nothing but a person who only cooks and clean. Single girls were sold products to prime them for marriage and their future roles as housewives. Following WWII and continuing into the late 60s, advertisements cast women in two roles: the housewife and the sex object. Housewives were shown as being

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. The stereotype of women in advertising is often negative. Representations through the history of advertising have suggested that women are inferior to men, bad drivers, powerless, sexualised or focused on domestic work (e.g. cleaning). This potentially influences media audiences and the views in wider society.

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? Women were voting, and going to college to obtain more than a husband, and doing more work outside the home. When NOW is founded, in '66, women already have legal protections from gender discrimination. Male depictions have changed as well, moving from mere traditional masculine portrayals to a greater variety of roles, including decorative and family ones.Men in advertisements are usually pictured as leaders in and out of the household, being able to accomplish extreme tasks with little effort or assistance. When shown in advertisements with women, men are typically seen in a dominant position both socially and physically. 

Comments

Post a Comment

Popular posts from this blog

Media assessment 1: Learner response

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). www: zeinab ,some knowledge of camera shots and mis-en-scene is used to communicate meaning for an audience (water aid advert) EBI: revise the term connotation as you did not analyse the unseen advert in enough detail with references to connotation , more subject terminology needed and examples for (q6)  2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1mark Q2: 0mark Q3: 2mark Q4:1 mark Q5:3mark Q6:3mark 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this .Q6= I think Q6 was stronger , because I found it easy and it was easy for me to write and get a good mark on the question . 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? U...
Read more

first blog task

  1) Which part of Media are you looking forward to the most? Advertising and marketing  2) What knowledge and skills do you hope to learn in Media? How to make videos  3) What grade are you realistically hoping to achieve in Media? 9 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.) computer 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  7hrs 6) What was the last TV programme or film you watched? idk 7) What device or subscription do you use to listen to music? spotify 8) Do you play videogames? If so, what do you play games on and what is your favourite game? roblox 9) Are you on social media? If so, what social media do you have and why do you like it?  Snapchat whatsapp tiktok brave 10) Finally, do you think the media is a positive or negative thing for young people? Why? Positive cos you wont be bored   Extensi...
Read more

denotation and connotation

Image
  Denotation & Connotation blog tasks: advert analysis Create a new blogpost in your GCSE Media blog called ' Denotation and connotation '. 1) Write an analysis of the WaterAid advert above using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert? This printed advertisement consists of a young African boy stood in front of suburban village.(technical code ). The innocent boy has no water for himself or his family. it also features a water aid logo (symbolic code). and slogan (written code) connotation: The slogan is written is deliberately in bold and white to get people who are seeing this to  notice what is going on and what they are struggling with. the connotation of placing the logo and slogan  encourages people to help out those in need. the connotations of placing the logo and slogan encourages people to help ou...
Read more