Film Industry: Black Widow

 

1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.

Black Widow
Music by	Lorne Balfe
Production company	Marvel Studios
Distributed by	Walt Disney Studios Motion Pictures

2) What is conglomerate ownership and how does it link to Black Widow? In the Black Widow movie (2021), we see the Red Room, which is a secretive program tied to the Russian government but also involves shadowy international dealings. The Red Room is a covert entity working within the larger structure of global power, much like a conglomerate. It's not just limited to one thing (e.g., the creation of assassins), but it has its fingers in various pie-like elements of espionage, finance, and covert military operations.

3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?The marketing campaign for Black Widow was comprehensive and multi-faceted: Tie-in products including books, toys, and music were released. Marvel Legends produced a special episode to reacquaint audiences with the character. A high-profile advertisement was placed during the Super Bowl.

4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.Based on the marketing budgets for other Marvel films, it can be estimated that the marketing budget of 'Black Widow' was in the ballpark of $100 million, or less than half the marketing budget of 'Avengers: Endgame'.The marketing campaign for Black Widow was comprehensive and multi-faceted: Tie-in products including books, toys, and music were released. Marvel Legends produced a special episode to reacquaint audiences with the character. A high-profile advertisement was placed during the Super Bowl.    

 What was the production budget for Black Widow and how much did it make at the box office?Domestic Share:48.4% (domestic box office/worldwide)Production Budget:$200,000,000 (worldwide box office is 1.9 times production budget)Theater counts:4,160 opening theaters/4,275 max. theaters, 6.0 weeks average run per theaterInfl. Adj. Dom. BO$194,667,137

6) Would you consider Black Widow a successful Hollywood blockbuster? Why? Black Widow's success is difficult to judge due to the Covid-19 pandemic. Black Widow's budget was $200m and it only made $379m at the worldwide box office due to the pandemic. Marvel would have spent well over $100m on marketing the film globally so the profit level is very low

7) Who regulates the film industry in the UK? the British Board of Film Classification (BBFC).

8) What age rating was Black Widow given? Why? Black Widow was awarded a 12A by the British Board of Film Classification (BBFC). It was deemed to have “moderate violence, injury detail”, yet was not too graphic

9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing? It is because, the audience who is watching should give a feedback weather is good or bad.

10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.The marketing campaign for Black Widow was comprehensive and multi-faceted: Tie-in products including books, toys, and music were released. Marvel Legends produced a special episode to reacquaint audiences with the character.