Demographics and Psychographics: blog tasks

 1) What information do media companies use to create a demographic profile of their audience?

their, age, gender, education, profession, income, occupation 


2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? So they could use the audience opinion for the advertisement and the audience would want to buy it. it makes it easier for them to reach their target audience.


3) What are the seven different Psychographic groups? 
-the aspirer 
-the explorer
-the reformer
-the mainstreamer
-the struggler 
-resigned
- the succeeded 
 
4) Writ/e a brief summary of what each Psychographic group is seeking or motivated by. The aspirer- the seek status, considers people beliefs, morals, motivations. market research method used to divide a market.

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

1.the suceeder  because i got strong goals and have good responsibilty 
2.the reformer  I value my own judgement and know how to decide.

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