denotation and connotation

 Denotation & Connotation blog tasks: advert analysis


Create a new blogpost in your GCSE Media blog called 'Denotation and connotation'.


1) Write an analysis of the WaterAid advert above using denotation, connotation and analysis. What can you see? What are the deeper meanings in the advert? What does the advert communicate to the audience? How might an audience react after seeing the advert?


This printed advertisement consists of a young African boy stood in front of suburban village.(technical code ). The innocent boy has no water for himself or his family. it also features a water aid logo (symbolic code). and slogan (written code)



connotation:

The slogan is written is deliberately in bold and white to get people who are seeing this to  notice what is going on and what they are struggling with. the connotation of placing the logo and slogan  encourages people to help out those in need. the connotations of placing the logo and slogan encourages people to help out those in need they may feel guilty for just ignoring what they have seen .

analysis:

the choice of the background could be so that people can feel bad for them and want to help them.



2) Now choose your own choice of advert from Google images. Save it to your documents, insert it into your blogpost and write an analysis using denotation and connotation, explaining what the advert is communicating to the audience.



connotation:   =The connotation of this image is a strong emphasis on athleticism, speed, and determination. Featuring this young model  well-known basketball player, the advertisement for Nike showcases him holding a pair of Nike Zoom Hyper fuse shoes, promoting their nice shoes  for the audience to be conformable and be active The phrase "Stay Quick or Stay Home" implies that being fast is essential to success, particularly in the competitive world of sports, and that these shoes provide a crucial edge in quickness. The image suggests that without exceptional speed, athletes won't be able to compete at a high level.

👳👱👼👲👇☺👰👂👂👫💇😍😍😗😗😜😛😙



denotation: This image is an advertisement by Nike featuring a young model. The text emphasizes speed and athleticism, with the slogan "STAY QUICK OR STAY HOME" prominently displayed. Rondo is holding a pair of Nike Zoom Hyper fuse 2011 shoes over his shoulders, highlighting the product's association with "the advantage of exceptional quickness." The Nike swoosh logo and website are also visible, reinforcing the branding. The ad suggests that the shoes are designed to show speed, a key attribute in basketball, with a young man serving as a fitting model due to his reputation for quickness on the court.







analysis: 











Extension: Print advert research


Read this design blog on some of the best print adverts of all time. Choose one advert that you feel is particularly powerful in terms of its use of connotations and analyse why it is so successful

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