Industries: Ownership and control - blog tasks

 

1) What is a conglomerate in the media industries? 
a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, video games, amusement park, or the Internet.

2) What is a subsidiary? less important than but related or supplementary to something.

3) What are the benefits for media companies of vertical integration?
  • This system helps media conglomerates to maximise profits and ensure a return on investment by controlling the entire process.

4) What are the benefits for media companies of horizontal integration?
  • Economies of scale in content production and licensing deals due to larger volume.

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. P&G-Gillette deal , Disney, PIXR

6) What is convergence and what device has changed the relationship between audiences and producers? , phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.

Now read this article about Facebook’s acquisition of Instagram and answer the following questions:

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possibleThe Instagram acquisition was all about combating rivals Twitter and Google+ and boosting its strategy on mobile, the sources said. If Facebook was able to pivot and become successful on mobile devices, that'd be great, but if not, Zuckerberg at least wanted another horse in that race, one of the sources saidFacebook, by its own admission saw Instagram as a threat that could potentially siphon business away from Facebook," Nadler said during the hearing on Wednesday. "So rather than compete with it, Facebook bought it


8) What is the name of the media billionaire who used to own Fox? Rupert Murdoch 

9) List 10 companies that are part of the Disney media empire. The graphic below will help you.  Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm, 20th Century Studios, 20th Century Animation, and Searchlight Pictures

10) Why did Disney buy Fox - what are the benefits? These benefits are particularly discussed towards the end of the article. One, which everyone will jump to, is that Fox owned the rights to the last batch of Marvel characters that had yet to appear in the MCU, those being the X-Men and the Fantastic Four. Disney buying Fox allows Marvel Studios a greater degree of creative freedom and control over the Marvel Universe on film and TV

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