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Showing posts from November, 2024

Blog feedback and learner response task

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  1)  List any tasks you have that are missing or incomplete. reception theory. 2)  Reflect on your tracker/feedback and write what you need to do this week to get your tracker all green or improve your work in GCSE Media. complete the reception theory. 3)  Finally, come up with a list of  three  things you are going to do this half-term to help you make progress in Media. I'm going to complete task with good ability. focus Use the notes I use in class.

Industries: Ownership and control - blog tasks

  1) What is a  conglomerate  in the media industries?  a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, video games, amusement park, or the Internet . 2) What is a  subsidiary ?  less important than but related or supplementary to something. 3) What are the benefits for media companies of  vertical integration ? This system helps media conglomerates to maximise profits and ensure a return on investment by controlling the entire process. 4) What are the benefits for media companies of  horizontal integration ? Economies of scale in content production and licensing deals due to larger volume. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help you.   P&G-Gillette deal  , Disney, PIXR 6) What is  convergence  and what ...

Audience theory: key notes and terminology

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  Passive & Active Passive: This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. Active: This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. Hypodermic Needle Theory This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  Two-step flow theory This is the theory that consumers form their opinions based on opinion leaders like newspapers, politicians and, nowadays, celebrities. Uses and Gratifications - Blumler & Katz INFORMATION/SURVEILLANCE:  learning information that you did not already know or that is useful for living (e.g. documentaries; weather or traffic).  IDENTITY:  personally relating ...

Audience: Reception theory

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  Reception theory is an important media theory exploring how audiences respond to media texts. Stuart Hall is a cultural theorist who looked at the relationship between the text and the audience. He suggested that meanings are fluid and open to interpretation depending on context and the consumer’s experiences as individuals as well as communities. Hall states there are three readings to any media text: Preferred reading The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions (such as stereotypes). Negotiated reading Somewhere between the preferred and oppositional reading. The message is modified (partly accepted and partly rejected) depending on the individual experiences of the audience (e.g their age, gender or social class). Oppositional reading The oppositional reading goes against the meaning the...

camerawork movement

  1) Pick  three   aspects of  camera movement  in the Minority Report clip. fluid tracking shot 1.fluid tracking shots : The camera smoothly follows characters as they navigate their environment, creating a sense of immediacy and immersion. This technique helps viewers feel as though they are part of the action.  2.Dynamic Panning and Tilting: The camera frequently pans and tilts to capture fast-paced sequences, particularly during chase scenes. This adds excitement and a heightened sense of urgency, emphasising the tension of the moment. 2.Unconventional Angles: The use of low and high angles creates a disorienting effect, often reflecting the protagonist's psychological state. These angles can make the environment feel more oppressive or chaotic, enhancing the film's overall atmosphere. 2) Pick  two  aspects of  editing  in the Minority Report clip and write about what effect it has on the audience.   1. Rapid Cuts : The use of ...

Introduction to Media - index so far

1) First blog task - 10 questions 2) Denotation and Connotation 3) Introduction to Photoshop: fruit bowls 4) Mise-en-scene: Stranger Things 5) Camerawork: shots and angles 6) Camera movement and editing 7) Blog feedback and learner response

Media assessment 1: Learner response

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). www: zeinab ,some knowledge of camera shots and mis-en-scene is used to communicate meaning for an audience (water aid advert) EBI: revise the term connotation as you did not analyse the unseen advert in enough detail with references to connotation , more subject terminology needed and examples for (q6)  2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1mark Q2: 0mark Q3: 2mark Q4:1 mark Q5:3mark Q6:3mark 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this .Q6= I think Q6 was stronger , because I found it easy and it was easy for me to write and get a good mark on the question . 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? U...

Demographics and Psychographics: blog tasks

  1) What information do media companies use to create a demographic profile of their audience? their, age, gender, education, profession, income, occupation  2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? So they could use the audience opinion for the advertisement and the audience would want to buy it. it makes it easier for them to reach their target audience. 3) What are the seven different Psychographic groups?  -the aspirer  -the explorer -the reformer -the mainstreamer -the struggler  -resigned - the succeeded    4) Writ/e a brief summary of what each Psychographic group is seeking or motivated by. T he aspirer- the seek status, considers people beliefs, morals, motivations.   market research method used to divide a market. 5) What psychographic group or groups do  YOU  belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may f...

Y10 blog feedback October 2024

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  Y10 blog feedback October 2024 HAMMOUDI, Zeinab WWW: A brilliant start to Media Studies – well done for completing nearly all your blog work! Your fruit bowl is creative and well designed and showcases your technical ability. It is promising that you are aiming for a top Grade for your GCSE grade – let’s achieve this! Your analysis of mise-en-scene of the Stranger Things opening is detailed – this is what you should aspire to achieve for every blog post. EBI: Ensure that you complete all blog work is completed to a high standard and complete any extension work if you would like to achieve a top grade in the subject. The camerawork blog is incomplete, you are missing the first two questions. Camerawork – Doctor Who: https://mediamacguffingcseyear1.blogspot.com/2024/10/camerawork-blog-tasks.html LR: Create a new blogpost on your Media blog called ‘Blog feedback and Learner Response’. Copy and paste this WWW/EBI feedback into your blogpost then complete the LR tasks/questions below....