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Showing posts from January, 2025

Galaxy 'Chauffeur' advert: blog tasks

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? Celebrity Endorsement : Galaxy often uses well-known celebrities or high-profile figures to add appeal and credibility to the brand. This draws in viewers who may relate to or admire the celebrity, associating them with the product's luxury or desirability. ulgent. This taps into the audience’s desire to experience these same feelings or moments, associating Galaxy chocolate with moments of self-indulgence and pleasure. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. luxurious treat that provides a moment of pure pleasure and escape. The slogan, often something like "Chocolate for the soul," emphasizes this idea of chocolate as more than just a snack—it’s a comforting, satisfying experience that nurtures your senses and gives you a special, almost therapeutic moment of enjoyment. The a...

Gender representation in advertising: blog tasks

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  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. obsessed with cleaning, they would think that a women is nothing but a person who only cooks and clean. Single  girls were sold products to prime them for marriage and their future roles as housewives. Following  WWII and continuing into the late 60s, advertisements cast women in two roles: the housewife and the sex object. Housewives were shown as being 4) What stereotypes of women can you find in the post-2000s adverts? Giv...

'Advertising: Key conventions

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  Part 1: Skittles advert analysis 1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Bright Colors (Skittles) Connotation/Deeper Meaning : Bright colors like the rainbow tones used in Skittles adverts connote fun, energy, and excitement. These colors immediately grab attention, signaling that the product is lively and joyful, which appeals to a youthful and playful audience. How It Communicates Meaning : The use of a rainbow palette creates a sense of variety and pleasure, suggesting that Skittles are an indulgent treat that will add joy and spontaneity to your day. The vibrant hues reinforce the idea of “taste the rainbow,” a core slogan, emphasizing the diversity and intensity of the flavor experience. Slogan (“Taste the Rainbow”) Connota...