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Showing posts from December, 2024

I, Daniel Blake: blog tasks

  1) What is independent cinema and how is it different to Hollywood blockbusters? Indie films are usually made on shoestring budgets, and filmmakers rely on crowdfunding, grants, or savings to help bring a vision to life . Working with tiny budgets, they get creative; they utilize natural light to shoot scenes, shoot at real locations rather than expensive sets, or maintain a minimal crew. 2) What is I, Daniel Blake about? Fifty-nine-year-old  Daniel suffers a heart attack, which leaves him incapacitated. However, despite his doctor's diagnosis, the authorities decline his request for allowance and benefits. 3) Who directed I, Daniel Blake and why is this important? I, Daniel Blake is a 2016 British drama film written by Paul Laverty and directed by  Ken Loach . The film stars Dave Johns as Daniel Blake, a middle-aged man who is denied Employment and Support Allowance despite being declared unfit to work by his doctor. 4) How was I, Daniel Blake promoted to an audience? ...

Film Industry: Black Widow

  1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above. Black Widow Music by Lorne Balfe Production company Marvel Studios Distributed by Walt Disney Studios Motion Pictures 2) What is conglomerate ownership and how does it link to Black Widow? In  the Black Widow movie (2021), we see the Red Room , which is a secretive program tied to the Russian government but also involves shadowy international dealings. The Red Room is a covert entity working within the larger structure of global power, much like a conglomerate. It's not just limited to one thing (e.g., the creation of assassins), but it has its fingers in various pie-like elements of espionage, finance, and covert military operations. 3) Analyse the  film trailer  for Black Widow. What aspects of the trailer tell you this is a bi...

Film Industry: Marketing - Marvel Cinematic Universe

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  A summary of the notes from our research activity: Risky business The creative industries are a risky business for companies - it costs a huge amount of money to create a media product like a film and there's no guarantee the audience will like it. No brand loyalty A new, original film has no established brand or audience - it has to generate all the interest through marketing. This is why film companies prefer to make sequels, reboots or films from an established franchise (like the Marvel Cinematic Universe) - there is an existing audience ready to buy the product.  Star power If the film isn't from an existing franchise, film studios use star actors or directors to help generate interest in the film and find an audience. Star directors like veteran political filmmaker Ken Loach have an established audience that will always watch his films regardless of subject matter. A matter of timing Marketing campaigns need to be carefully timed to create excitement about the film'...