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BLACKPINK - How You Like That

  BLACKPINK - How You Like That: Blog tasks Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Blink 2) What audience pleasures are offered by the music video for How You Like That? The target audience of a music video  typically mirrors the fan base of the artist or band featured . Factors such as age, gender, interests, cultural background, and social class are considered when determining a music video's target audience. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  Powerful Solo Performances : Whether it's Lisa's fierce rap or Rosé's captivating vocals, fans of BLACKPINK love moments when each member shines individually. A close-up of Lisa in the middle of a rap sequence or a shot of Rosé singing a powerful high note would resonate deeply with fans who admire their unique talents. These m...
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Advertising CSP 2: Audrey Hepburn Galaxy advert

  1) What key conventions of TV advertising can you find in the Galaxy advert? Product Placement and Branding : The advert emphasizes the luxurious, indulgent nature of Galaxy chocolate, showcasing its rich and smooth texture. The product is prominently featured in close-up shots. Emotional Appeal : The advert uses a sensual, dreamy atmosphere to appeal to viewers’ emotions, connecting the chocolate with a sense of indulgence and desire. Celebrity Endorsement : Audrey Hepburn's image is used to appeal to a sophisticated, aspirational audience. The presence of a beloved, iconic figure strengthens the product's association with luxury and elegance. Narrative : The advert tells a story, setting up a scenario where Audrey Hepburn is enjoying the chocolate, and the plot resolves in an unexpected or playful way. 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. Key Message Abo...
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Represent NHS Blood & Transplant campaign: blog tasks

  1) What is an advertising campaign?   organized, planned efforts to promote and sell a product or service through various media channels like television, radio, print, online, and outdoor advertising 2) What is the objective of the NHS Represent campaign?  Increase knowledge about living and deceased organ donation amongst people of Black and Asian heritage . 3) What does this advert want people to do once they've seen it (the 'call to action')?  a marketing term that refers to the next step or the action that the marketer wants the consumer to take . Calls to action can be as direct, such as a button that says "Buy Now," or a softer CTA such as "Read More." 4) Why is the advert called 'Represent'?    b ecause that is what the celebrities are doing, they are representing what people of the BAME community should be doing - donating blood . 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known ...
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Media assessment 2: learner response

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). www: Zeinab , some knowledge of how films market to audiences good understanding of denotation + connotation  ebi: revise media theory e.g.  halls reception theory. revise film industry CSA's(black widow) + I,DANIEL BLAKE and how to ANSWER 20Mq Q1:1m Q2:2m Q3:2m-i wasn't specific enough I need to wrote more detail and focus on the topics is talking about Q4: 1m I didnt use the correct media terminology Q5:2 i should use more media termionology and specific word son the topic and write allot e.g facts Q6:3i didnt have enought knowlegded the 2 i  write  WHY  you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any  media terminology  wrong in the assessment you can make a note of it here. I think i missed the marks because I need to rephrase m...
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Galaxy 'Chauffeur' advert: blog tasks

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? Celebrity Endorsement : Galaxy often uses well-known celebrities or high-profile figures to add appeal and credibility to the brand. This draws in viewers who may relate to or admire the celebrity, associating them with the product's luxury or desirability. ulgent. This taps into the audience’s desire to experience these same feelings or moments, associating Galaxy chocolate with moments of self-indulgence and pleasure. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. luxurious treat that provides a moment of pure pleasure and escape. The slogan, often something like "Chocolate for the soul," emphasizes this idea of chocolate as more than just a snack—it’s a comforting, satisfying experience that nurtures your senses and gives you a special, almost therapeutic moment of enjoyment. The a...
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Gender representation in advertising: blog tasks

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  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. obsessed with cleaning, they would think that a women is nothing but a person who only cooks and clean. Single  girls were sold products to prime them for marriage and their future roles as housewives. Following  WWII and continuing into the late 60s, advertisements cast women in two roles: the housewife and the sex object. Housewives were shown as being 4) What stereotypes of women can you find in the post-2000s adverts? Giv...
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'Advertising: Key conventions

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  Part 1: Skittles advert analysis 1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Bright Colors (Skittles) Connotation/Deeper Meaning : Bright colors like the rainbow tones used in Skittles adverts connote fun, energy, and excitement. These colors immediately grab attention, signaling that the product is lively and joyful, which appeals to a youthful and playful audience. How It Communicates Meaning : The use of a rainbow palette creates a sense of variety and pleasure, suggesting that Skittles are an indulgent treat that will add joy and spontaneity to your day. The vibrant hues reinforce the idea of “taste the rainbow,” a core slogan, emphasizing the diversity and intensity of the flavor experience. Slogan (“Taste the Rainbow”) Connota...
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