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Television: His Dark Materials - Audience and Industry

  Audience 1) What audience do you think His Dark Materials is aimed at and why? Think about demographic and psychographic groups.  You can  revise Pyschographics here . Demographic: His Dark Materials targets a broad demographic, but primarily, it appeals to young adults and adults aged 16-40 . The reason for this is that the story has complex themes—moral ambiguity, existential questions, and political intrigue—that resonate more with older teens and adults. However, because it's adapted from Philip Pullman’s YA trilogy, it also has strong appeal for younger audiences. In terms of gender , the series is relatively gender-neutral in terms of appeal, though many fans cite strong female characters like Lyra and Mary Malone as particularly engaging. The audience is likely to be from middle to upper-middle-class backgrounds, where access to high-quality drama or fantasy television is common, and there’s interest in stories that combine philosophical inquiry with immersive w...
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Magazines and Music Video assessment: Learner response

  1) Type up your WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential. www:secure knowledge &understanding of uses & gratification theory  ebi:missing blog work has affected your has a affected your result . catch up on any missed 2) Read  the mark scheme for this assessment carefully . Write down the mark you achieved for each question:  Q1:  Q2:  GCSE Media Studies assessment: Magazines and Music Video Grade boundaries (total marks available: 25) • 24 = 9 • 22 = 8 • 20 = 7 • 17 = 6 • 14 = 5 • 11 = 4 • 8 = 3 • 5 = 2 • 2 = 1 01 Identify two conventions of magazine front covers used by Tatler (Figure 1) [2 marks] Assessment Objective – AO1a • Demonstrate knowledge of the theoretical framework of media studies [2 marks] Award one mark for each of the following points up to a maximum of 2 marks. • Masthead / Title • Central image • Cover lines • Name checks / celebrity names • Colo...
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BLACKPINK - How You Like That

  BLACKPINK - How You Like That: Blog tasks Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? Blink 2) What audience pleasures are offered by the music video for How You Like That? The target audience of a music video  typically mirrors the fan base of the artist or band featured . Factors such as age, gender, interests, cultural background, and social class are considered when determining a music video's target audience. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  Powerful Solo Performances : Whether it's Lisa's fierce rap or Rosé's captivating vocals, fans of BLACKPINK love moments when each member shines individually. A close-up of Lisa in the middle of a rap sequence or a shot of Rosé singing a powerful high note would resonate deeply with fans who admire their unique talents. These m...
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Advertising CSP 2: Audrey Hepburn Galaxy advert

  1) What key conventions of TV advertising can you find in the Galaxy advert? Product Placement and Branding : The advert emphasizes the luxurious, indulgent nature of Galaxy chocolate, showcasing its rich and smooth texture. The product is prominently featured in close-up shots. Emotional Appeal : The advert uses a sensual, dreamy atmosphere to appeal to viewers’ emotions, connecting the chocolate with a sense of indulgence and desire. Celebrity Endorsement : Audrey Hepburn's image is used to appeal to a sophisticated, aspirational audience. The presence of a beloved, iconic figure strengthens the product's association with luxury and elegance. Narrative : The advert tells a story, setting up a scenario where Audrey Hepburn is enjoying the chocolate, and the plot resolves in an unexpected or playful way. 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. Key Message Abo...
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Represent NHS Blood & Transplant campaign: blog tasks

  1) What is an advertising campaign?   organized, planned efforts to promote and sell a product or service through various media channels like television, radio, print, online, and outdoor advertising 2) What is the objective of the NHS Represent campaign?  Increase knowledge about living and deceased organ donation amongst people of Black and Asian heritage . 3) What does this advert want people to do once they've seen it (the 'call to action')?  a marketing term that refers to the next step or the action that the marketer wants the consumer to take . Calls to action can be as direct, such as a button that says "Buy Now," or a softer CTA such as "Read More." 4) Why is the advert called 'Represent'?    b ecause that is what the celebrities are doing, they are representing what people of the BAME community should be doing - donating blood . 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known ...
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Media assessment 2: learner response

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). www: Zeinab , some knowledge of how films market to audiences good understanding of denotation + connotation  ebi: revise media theory e.g.  halls reception theory. revise film industry CSA's(black widow) + I,DANIEL BLAKE and how to ANSWER 20Mq Q1:1m Q2:2m Q3:2m-i wasn't specific enough I need to wrote more detail and focus on the topics is talking about Q4: 1m I didnt use the correct media terminology Q5:2 i should use more media termionology and specific word son the topic and write allot e.g facts Q6:3i didnt have enought knowlegded the 2 i  write  WHY  you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any  media terminology  wrong in the assessment you can make a note of it here. I think i missed the marks because I need to rephrase m...
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Galaxy 'Chauffeur' advert: blog tasks

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? Celebrity Endorsement : Galaxy often uses well-known celebrities or high-profile figures to add appeal and credibility to the brand. This draws in viewers who may relate to or admire the celebrity, associating them with the product's luxury or desirability. ulgent. This taps into the audience’s desire to experience these same feelings or moments, associating Galaxy chocolate with moments of self-indulgence and pleasure. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. luxurious treat that provides a moment of pure pleasure and escape. The slogan, often something like "Chocolate for the soul," emphasizes this idea of chocolate as more than just a snack—it’s a comforting, satisfying experience that nurtures your senses and gives you a special, almost therapeutic moment of enjoyment. The a...
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