KISS FM Breakfast show CSP: blog tasks
1) Read page 2. What is KISS FM's mission? KISS FM’s mission is to “uplift and amuse its listeners by curating the newest music and providing them with interesting information that speaks to their way of life.” It strives to remain influential and relevant in a constantly evolving media landscape 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. Age range: 15–34 Gender split: Approximately 60% female, 40% male Geography: Predominantly urban, but 65% audience is now outside London 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? Live streaming through apps, website, Freeview, DAB, Rayo, and the Kiss Kube app 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations? KISS ...