Advertising CSP 2: Audrey Hepburn Galaxy advert
1) What key conventions of TV advertising can you find in the Galaxy advert? Product Placement and Branding : The advert emphasizes the luxurious, indulgent nature of Galaxy chocolate, showcasing its rich and smooth texture. The product is prominently featured in close-up shots. Emotional Appeal : The advert uses a sensual, dreamy atmosphere to appeal to viewers’ emotions, connecting the chocolate with a sense of indulgence and desire. Celebrity Endorsement : Audrey Hepburn's image is used to appeal to a sophisticated, aspirational audience. The presence of a beloved, iconic figure strengthens the product's association with luxury and elegance. Narrative : The advert tells a story, setting up a scenario where Audrey Hepburn is enjoying the chocolate, and the plot resolves in an unexpected or playful way. 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. Key Message Abo...