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Showing posts from February, 2025

Advertising CSP 2: Audrey Hepburn Galaxy advert

  1) What key conventions of TV advertising can you find in the Galaxy advert? Product Placement and Branding : The advert emphasizes the luxurious, indulgent nature of Galaxy chocolate, showcasing its rich and smooth texture. The product is prominently featured in close-up shots. Emotional Appeal : The advert uses a sensual, dreamy atmosphere to appeal to viewers’ emotions, connecting the chocolate with a sense of indulgence and desire. Celebrity Endorsement : Audrey Hepburn's image is used to appeal to a sophisticated, aspirational audience. The presence of a beloved, iconic figure strengthens the product's association with luxury and elegance. Narrative : The advert tells a story, setting up a scenario where Audrey Hepburn is enjoying the chocolate, and the plot resolves in an unexpected or playful way. 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. Key Message Abo...

Represent NHS Blood & Transplant campaign: blog tasks

  1) What is an advertising campaign?   organized, planned efforts to promote and sell a product or service through various media channels like television, radio, print, online, and outdoor advertising 2) What is the objective of the NHS Represent campaign?  Increase knowledge about living and deceased organ donation amongst people of Black and Asian heritage . 3) What does this advert want people to do once they've seen it (the 'call to action')?  a marketing term that refers to the next step or the action that the marketer wants the consumer to take . Calls to action can be as direct, such as a button that says "Buy Now," or a softer CTA such as "Read More." 4) Why is the advert called 'Represent'?    b ecause that is what the celebrities are doing, they are representing what people of the BAME community should be doing - donating blood . 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known ...

Media assessment 2: learner response

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). www: Zeinab , some knowledge of how films market to audiences good understanding of denotation + connotation  ebi: revise media theory e.g.  halls reception theory. revise film industry CSA's(black widow) + I,DANIEL BLAKE and how to ANSWER 20Mq Q1:1m Q2:2m Q3:2m-i wasn't specific enough I need to wrote more detail and focus on the topics is talking about Q4: 1m I didnt use the correct media terminology Q5:2 i should use more media termionology and specific word son the topic and write allot e.g facts Q6:3i didnt have enought knowlegded the 2 i  write  WHY  you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you  got any  media terminology  wrong in the assessment you can make a note of it here. I think i missed the marks because I need to rephrase m...